ADVERTISING SLOGANS

Studies have shown that when faced with advertising slogans in English, Germans very often have a misleading impression of the product or company being advertised. The intended message can completely miss its target group.

Companies wishing to draw attention to their products with the help of a catching advertising slogan must be completely aware of the effect the slogan is having on the potential consumer. Our main priority is that the message is conveyed and the advertising creates a positive and lasting resonance.